🧰 Why Session-to-Session Is Outdated – And What Tradies Can Teach Us About Running a Predictable Practice
Let’s be real:
The session-to-session model is getting old.
It’s unpredictable.
It’s inconsistent.
And it makes your income feel like a roulette wheel.
Meanwhile, look at how tradies quote their work:
🔧 They don’t charge “hour by hour”
🔧 They quote for the job – based on outcome, not attendance
And guess what?
Online coaches figured this out years ago.
They sell 6–12 week programs, not 60-minute Zoom calls.
Why?
Because when you sell solutions, not time…
➡️ You create upfront commitment
➡️ You build predictable income
➡️ You give your client a clear goal to work toward
➡️ You’re no longer selling your soul by the hour
Let’s be honest – would you rather:
A) Have a client pay $90 per session and ghost you after 2 visits?
B) Have a client commit to a $1,200 8-week plan that guarantees results?
It’s not about locking people in.
It’s about setting up a structured roadmap that gets them where they want to go.
And it builds trust when your offer is clear, predictable, and outcomes-focused.
We’re no longer just therapists. We’re solution architects.