Most authors think readers stop scrolling for books. They don't. They stop for feelings. And there are exactly three psychological triggers that make it happen. Malorie breaks them down 👇 1. Pattern Interruption The brain is wired to ignore the expected and notice the unexpected. If your ad looks like every other ad in the feed, it registers as background noise. Something slightly off — an unexpected color, an unusual composition, a surprising image — and the brain flags it. What was that? 2. Emotional Recognition Readers don't stop for books. They stop for feelings they've had before. An image that evokes longing, tension, warmth, or danger triggers recognition: "I know that feeling. I want more of that feeling." That's your in. 3. Curiosity Gaps The human brain hates incomplete information. An image that implies a story without telling it creates an itch that can only be scratched by clicking. You're not selling a book — you're opening a question. 🎯 Your challenge: Look at your current ad image. Which of these three does it trigger? If you're not sure or think your ad is missing the mark, join our next 8 week workshop for Get Fluent in FB Ads: Scroll Stopping Creative. Make readers stop in their tracks and instantly know your book is for them! Want more info? Comment 'info' in the comments!

There are three psychological triggers that make a reader stop scrolling. Understanding these changed everything about how Malorie designs ad creative. 1. Pattern Interruption The brain is wired to ignore the expected and notice the unexpected. If your ad looks like every other ad in the feed, it registers as background noise. If something about it is slightly off — unexpected color, unusual composition, a surprising image — the brain flags it. 2. Emotional Recognition Readers don't stop for books. They stop for feelings they've had before. An image that evokes a specific emotion — longing, tension, warmth, danger — triggers recognition. 'I know that feeling. I want more of that feeling.' 3. Curiosity Gaps The human brain hates incomplete information. An image that implies a story without telling it creates an itch that can only be scratched by clicking. You're not selling a book — you're opening a question. Your challenge: Look at your current ad image. Which of these three does it trigger? Reply below — we'd love to give you feedback. 👇

We are launching a workshop that will help you create irresectable, scroll stopping ads to get readers to click! What questions would you want answered? Would you be ready to join? I'll post the syllabus in the comments!

When it comes to your Facebook ad creative, which of these feels most true right now? 🔵 A) I'm winging it and hoping something works 🟡 B) I know the basics but I'm not confident in my images 🟢 C) I have a system but I'm not sure it's the right one 🔴 D) I feel solid — I just want to level up Drop your letter in the comments. We're using your answers to shape what we cover this month. Every reply helps. 👇