4d • General discussion
FB Ad Changes: What to do right now
If your Facebook ad performance took a nosedive at the end of April and you have absolutely no idea why — this video is for you.
Facebook silently flipped everyone's existing ads to Advantage+ targeting between April 16–26 with zero notification, which dumped a huge chunk of ads back into learning mode and reduced delivery on top of it.
That's your mystery crash explained.
In this Lunch with Mal, we walk you through exactly what happened, how to check if your ads were affected (it takes about 30 seconds)
How to switch back to original targeting if you want to, and some big placement changes you need to know about — including a new feature that I'm genuinely excited about
This one's important — if you know anyone who's been pulling their hair out over their April numbers, send them this.
Plus download the Checklist of what to check and what to NEVER do:
Share this with anyone who needs help with their FB Ads after April!
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FB Ad Changes: What to do right now
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