Try this framework.
Articulating what you do clearly...
Signals to the marketplace what you are a specialist at.
A little formula we use is:
"X-Outcome In X-Timeframe For X"...
Example:
"Legal Wills In 24 Hours For Families"
If you can't "timeframe" the outcome...
Just try "X-Outcome for X".
Example:
"Legal Wills For Families"
This tagline in your bio or marketing...
Can instantly increase lead quality
And separate you from competitors.
By simply saying what you do and who you do it for...
There's no confusion when people check your socials or website.
They either "select" - this is for me...
Or "de-select" this isn't for me.
If you're struggling...
Pop what you do in the comments...
I'll help refine it with you below.