Last post was the concept. This one's the build.
Took a coaching business (Apex Coaching) and built the entire AI Operating System from scratch, on camera. No head start, no template folder just an empty directory and one company overview file.
- Connect the folder to Claude, drop in that one file
- It reads it and writes its own CLAUDE.md + a blank .env for credentials
- Dump in the raw stuff — signups, DMs, session notes, student roster and it sorts itself into department folders: onboarding, support, progress tracking, content. Each one gets its own CLAUDE.md.
Then I turned the actual work into skills, so you're not re-explaining yourself every session:
- Onboard New Student — Drafts a personalized welcome per signup, flags what needs a human first (missing email, timezone conflict, duplicate contact)
- Triage Support DM — Reads the DMs against the roster and session notes, drafts replies in your actual voice, flags anything that's a judgment call instead of guessing
- Generate Progress Report — Clean HTML report on who's on track, who's at risk of churning, and the wins worth bringing to a team meeting
That last one's now scheduled to run itself every Monday at 9am.
I don't touch it.
Same folder, same structure. Works with Claude Code, cowork, or codex — pick whichever CLI agent you're running.
Next video: content and repurposing.
If you have any question, ask me in the comments section.