Why Hooks Matter Your hook is the first thing viewers hear. It decides if they stay or leave. A great hook grabs attention and builds curiosity. Hook Formula 1: Promise a Result Example: "By the end of this video, you’ll know exactly how to..." Hook Formula 2: Create Curiosity Example: "You’re probably making this mistake without even realizing it..." Hook Formula 3: Challenge the Viewer Example: "If you can watch this without rethinking your entire strategy, I’ll be shocked." Action Step Write 3 hook ideas using these formulas and post one in the community.