When i was a homeless artist in LA the Apple Store was my sanctuary. Upon reflection of those times i realized it very structurally function as a church in a powerful way.
I'll also be posting Constellations studies alongside these before long, which is the other half of the same idea. These essays are me reading a pattern. The studies are data on what people actually perceive when they look at something, so you can see whether the pattern is landing or whether it's just a good story I told myself. Both are useful. They're better together.
What's a space you've walked into where the structure was doing something the brand never said out loud?