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Apr 1 •
Welcome To Constellations
This is something I’ve been thinking about (and working on) for a while. After years of doing brand and creative work, and teaching these things at the graduate level for 15 years, I kept running into the same thing... creative decisions are harder than they should be. I work on large projects with lots of stakeholders, and I always thought too many cooks in the kitchen made for terrible work. And it did... until I figured out how to get each of those cooks to contribute the insights they have, see them in the context of everything else, and actually visualize what it all means. It turns out that inclusion truly is the best path forward, and how to build community around a brand, or really anything. That’s how Constellations came to be. And the more people we work with, the more we see how much clarity is already there once you have a way to make sense of it. This is a place to share what I’m learning, connect with others thinking about this in a similar way, and collaborate using a simple but surprisingly insightful approach to understanding how people respond to visuals. Glad you’re here. -Joe
1d •
Testing how people perceive orange juice
@Alexander Paschka has partnered with me to make a test to better understand how people think about orange juice on an emotional level. If you have a moment please share your view here: https://gen.constellations.app/constellations/survey/933564eb-orange-juice/sk and please share on your channels if you can. Thanks for your help with this study.
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4d •
Apple Store as Sacred Space
When i was a homeless artist in LA the Apple Store was my sanctuary. Upon reflection of those times i realized it very structurally function as a church in a powerful way. I'll also be posting Constellations studies alongside these before long, which is the other half of the same idea. These essays are me reading a pattern. The studies are data on what people actually perceive when they look at something, so you can see whether the pattern is landing or whether it's just a good story I told myself. Both are useful. They're better together. What's a space you've walked into where the structure was doing something the brand never said out loud? Article here: https://www.thedarkpapers.com/p/confession-and-cathedral
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11d •
The Theology of Orange Juice
New series. I am unpacking the brand moments I used to teach, starting with the one that is personal to me. In 2009 I walked into a store, could not find the one small comfort i could afford right out of grad school. I almost walked past the redesign, and knew right away they were about to lose a fortune. This is why. It turns out to be a story about gardens, hospitals, and where we think wellness actually lives in collective unconscious and shared perception. First piece is up https://www.thedarkpapers.com/p/expelled-from-the-garden Follow up Audience Perception Map coming soon. Thoughts and perspectives appreciated.
28d •
We need study ideas
We're planning the next few months of studies... up till this point i've been choosing things interesting to me or using Constellations for client rebrands... but there is so much potential for what we could learn with the platform and want to extend the invite to the group to make recommendations. Let me know what you want to learn about and any ideas for how you might set up the study or i can make recommendations.
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Constellations is a community for designers and brand leaders who want to make better creative decisions, without the chaos of conflicting opinions.
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