Oct '24 • General
Sky Bet's Perfect Offer 🔥 Cost per lead = £2.60 ✅️
The average cost to acquire a betting customer is ~£200. SkyBet are doing it for £2.60. 🤔 What?!
Okay. So. 99% of bookmakers have some kind of “Bet £10, get a £20 free bet” offer.
Cool. Whatever. No differentiation ❌️.
Sky Bet came up with something wildly different:
✅️ “Super 6: Predict six correct scores. Win £1 Million.”
All you need is a Sky Bet account.
Why such a hit?
📌 Low friction: Completely free, takes 20 seconds
📌 Fits into my life: “I'm watching the games anyway”
📌 Fits into my social life: “All my friends play”
📌 Huge prize: A million is a talk trigger
📌 Seems doable: “Guess six scores? Can't be that hard.”
Of course, they don't tell you that guessing six exact football scores is about as likely as winning the lottery. Alas. Probability.
Super 6 Offer. The numbers speak for themselves. 🔰 15 years.
🔰 £13 million paid.
🔰 5 million downloads.
⮑ Napkin maths: 13/5 = £2.60 CPL
⮑ Sky Bet valuation up 600% since launch (now £3.5 billion)
And that, friends and enemies, is why you learn how to write an offer.
Hope whoever came up with it got a slice.
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Sky Bet's Perfect Offer 🔥 Cost per lead = £2.60 ✅️
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