Jul '24 • Automation
✅ Boost Your Webinar Revenue by a Strategic Downsell Email Campaign (ZERO risk)
Attention coaches, consultants, or service providers! If you conduct webinars, here's a powerful strategy to reclaim lost revenue.
Downselling your lost customers is a great way to grab the lost revenue, and doing that through email automation is a cherry on top.
NO ❌ Time investment + NO ❌ Financial risk = 🚀 Revenue
✅ This simple strategy can significantly increase your conversions by nurturing potential clients.
Step 1️⃣: Identify the Opportunity
⮑ After hosting a webinar, not everyone who attended will buy your primary offer. However, they are still interested and can be converted with the right approach.
Step 2️⃣: Develop a Downsell Product
⮑ Create a downsell product that complements your primary offer but at a lower price point. This product should provide value and address common pain points your audience faces.
Step 3️⃣: Craft an Engaging Email Sequence
⮑ Design an email sequence targeting non-buyers from your webinar. Highlight the benefits of your down-sell product, and include testimonials, success stories, and limited-time offers to create urgency.
Step 4️⃣: Provide Value and Build Trust
⮑ Ensure your email sequence offers valuable content, insights, and tips related to your expertise. This builds trust and keeps your audience engaged.
Step 5️⃣: Track and Optimize
⮑ Monitor the performance of your email campaign. Analyze open rates, click-through rates, and conversions to refine your strategy and maximize results.
🛠️ Example Sequence:
→ Day 1: "Thanks for attending! Here’s a bonus resource."
→ Day 3: "Missed out? Here’s why our product is perfect for you."
→ Day 5: "Final chance! Special offer inside."
↗️ Result: Turn Warm Leads into hot-paying customers
... If you want the exact email sequence I use for my clients, comment "lost revenue" below, and I'll DM you the exact templates directly extracted from my clients' accounts.
By implementing this email sequence campaign to down-sell a product, you can effectively capture lost revenue and provide additional value to your audience.
Ready to give it a try? Let’s chat below! 👇
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✅ Boost Your Webinar Revenue by a Strategic Downsell Email Campaign (ZERO risk)
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