Hi ladies! I wanted to officially introduce myself here. I’m Kirsten, founder of Reverie Creative Agency. I’ve had the opportunity to meet some of your lovely faces, but not everyone yet! My team helps small businesses strengthen their online presence through websites, branding, SEO and AI search visibility, Google Business Profiles, and Google Ads. One area I’ve been working on a lot recently is Google Business Profile optimization. Many businesses create their profile, fill in the basics, and never revisit it—but it has become an increasingly important part of helping Google understand what you offer, where you work, and when to show your business to potential customers. One of the easiest places to start is your business description. Google gives you up to 750 characters, so make sure you are using that space strategically: - Clearly state your primary service and location near the beginning. - Include the specific services you actually provide. - Mention the cities or areas you serve. - Explain who you help and what makes your approach different. - Write naturally—do not force or repeat keywords. - Review the descriptions of strong local competitors for helpful context, without copying them. Then take a quick look at the rest of your profile: - Are your primary and additional categories accurate? - Are all your services listed and described? - Are your hours, website, phone number, and service areas current? - Are you regularly adding real photos and updates? - Are you requesting and responding to reviews? - Does the information match what appears on your website and other online listings? These details may feel small, but together they help strengthen your local visibility and give both people and search platforms a clearer understanding of your business. I recently wrote more about how your website, Google presence, traditional SEO, and AI search visibility work together: https://www.reveriecreativeagency.com/blog/aeo-vs-seo-ai-search-2026