One of the biggest mistakes new UGC creators make is putting their rates directly inside their portfolio. And I get it — when you’re starting out, listing your prices feels “professional,” like you’re making things easier for the brand. But here’s the truth:
Showing your prices too early almost always leads to undervaluing your work — and it instantly caps your earning potential.
Let’s break down why:
1. When you’re new, you don’t yet know your value.
Most beginner creators price themselves based on:
- What they think brands expect
- What they see other creators charging (who are also guessing)
- The fear of sounding “too expensive”
This almost always results in lowball pricing, and once a brand sees a number, they’ll anchor you there forever. If you listed $75 for a video in your portfolio, they’re not magically going to offer you $350.
2. Every project is different — and your pricing should be too.
Usage rights, turnaround times, deliverable types, editing complexity, and exclusivity all affect your rate. You cannot set:
- The same price for an unboxing and a storytelling ad
- The same price for a single TikTok vs. 6 hooks + 3 variations
- The same price for a brand with 800 followers vs. a major retailer
Your portfolio should show your work, not your rates. Pricing is a conversation, not a menu.
3. Keeping prices off your portfolio protects your negotiating power.
When a brand reaches out and asks for your rates, you get to:
- Ask questions
- Understand deliverables
- Evaluate scope
- Provide a customized quote
This builds confidence, boundaries, and a healthier business mindset.
It also signals professionalism. Brands expect creators to quote based on the project — not a static list.
4. You grow FAST — but your portfolio won’t update as fast.
Your confidence grows.Your editing gets better.Your performance improves.Your content style evolves.Your value increases.
If your rates are stuck in a static PDF or website, brands will still see the “old you.” And you could be losing hundreds (or thousands) per month by not updating fast enough.
5. You’re not being “mysterious” — you’re being strategic.
Not listing your prices isn’t shady. It's not withholding information. It's not making it harder for the brand.
It’s simply:
- Protecting your worth
- Allowing flexibility
- Ensuring you’re paid fairly
- Giving yourself space to grow without constant redesigns
This is how real creators build long-term, sustainable income.
So what should you include in your portfolio?
Here’s what matters WAY more than your rates:
✔️ Your best, clearest examples of UGC
✔️ A strong bio about your niche + strengths
✔️ High-quality thumbnails or stills (video + photo if you have both)
✔️ Your content style + personality
✔️ Clear contact buttons or a “Work With Me” form
✔️ Testimonials or results (if you have them)
Leave the numbers for the quote — not the portfolio.
If you want a portfolio audit, let me know!
Sample UGC Portfolio:
Learn this and more in the Income Stream Society: