Today is a public holiday in Belgium and when I told a friend that we had a long weekend she was a little confused.
It finally clicked and she said aaah: A bank holiday.
This is why knowing your ideal client is so important for content.
It's being able to speak their language that makes instant connections.
So today's homework is to think about how your ideal client speaks.
What words do they use that are specific to them.
Create a words bank and keep them for when you create content.
So, I would love to know what you call and extra day of holiday!
P.S. enjoying some down time on the padel court.