2d • General discussion
The Audience Promise in action
Judy Bowen is one of the most accomplished speakers I've ever coached.
She speaks around the world on human-centred design. She knows her craft.
So when she told me I'd inadvertently helped her with a keynote for Brazil, I paid attention.
I'd introduced the Audience Promise to all my TEDxRuakura speakers at a workshop.
It's a simple exercise: imagine your talk is done. The audience is applauding.
Now ask three questions:
- 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴?
- 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝗲𝗲𝗹𝗶𝗻𝗴?
- 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘁𝗵𝗲𝘆 𝗱𝗼?
Not as a script. As a commitment to yourself.
Sometime after the workshop, Judy came back to me. She'd applied the Audience Promise to that keynote she had been struggling with. And it brought the whole talk together.
A few weeks later, she delivered it in Brazil to a fantastic response.
Here's what struck me: Judy didn't need the framework because she was inexperienced. She needed it because she was stuck.
Even world-class speakers need a way to realign Think, Feel, and Act into one coherent equation.
The Audience Promise isn't for beginners. It's for anyone who cares about the outcome their words create.
Do you have a framework you return to when a talk or pitch just won't come together? 😉
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The Audience Promise in action
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