Jan 30 โข General discussion
The 3 questions I ask every TEDx speaker in our first session (steal them).
When a speaker gets selected, they usually want to dive straight into writing. They have ideas. They have stories. They have expertise.
But I slow them down.
First, we get clear on what they want to achieve through this talk. That's different for everyone. Then I introduce what I call the Audience Promise.
It's not something you explicitly say to your audience. It's something you hold in your mind as you craft every part of your talk.
I frame it like this:
Imagine you've just finished your talk. Standing ovation. The audience loved it. As they leave their seats and head to the foyer, if you could ask them three questions, how would they answer?
โ What do you now know that you didn't know before this talk?
โ How do you feel after this talk?
โ What will you do differently going forward as a result?
๐ง๐ต๐ฎ๐'๐ ๐๐ต๐ฒ ๐๐ป๐ผ๐/๐๐ฒ๐ฒ๐น/๐๐ผ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ.
Once you have answers you're happy with, they become your reference point for every decision in the crafting process.
Should I include this story? Does it help the audience with one or more of these promises?
What order should I put these sections in? Which order best meets your audience promise?
How should I start or end my talk? What serves your audience best in meeting your promise?
Every question has an answer when you know what you're promising your audience.
If you're preparing a talk, a pitch, or any high-stakes presentation, try answering these three questions before you write a single word.
What should your audience know, feel, and do after hearing you speak? ๐
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The 3 questions I ask every TEDx speaker in our first session (steal them).
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