Most entrepreneurs lead with “I help…” and it screams EGO! 🫣
Yeah… I fell into the trap too. Until one day, it hit me like a ton of bricks:
BANG 💥
The “I help…” statement isn’t about your audience, it’s about YOU.
Let’s flip the script.
Instead of talking about yourself, focus on your client, their struggles, and the transformation they want.
Enter: UVV© – Unique Value Vibe© ✨
This concept dropped from the universe and screamed:
"Yuh gotta be vibing with your audience!"
Here’s the formula:
“For [AUDIENCE] seeking [SPECIFIC GOAL], a [DELIVERABLE] that [OUTCOME] within [TIMEFRAME].”
Examples:
🥱 Before: “I help coaches grow their business”
🔥 After: “For wellness coaches stuck trading hours for dollars, a 3-Day AI Accelerator to build your 6-figure system ⚡”
🥱 Before: “I help new store owners sell online”
💸 After: “For first-time dropshippers on a $500 budget, a plug-and-play Shopify launch plan that gets your first sale in 7 days”
The trick? Focus on their problem, their goal, their win, not your credentials.
💡 Pro Tip: One well-crafted UVV© statement beats a page of “I do this, I do that, here’s why you should work with me” copy.
Stop talking about yourself!!
Make your audience think: “OMG… this is exactly what I need!” 🚀
Full Article was published in Medium