The Most Important Personal Brand Tips I've Learned

Ken Conklin

Jan 24 • 💬 Chat

I may not have the biggest personal brand out there, but what I've built has created a nice life for myself:

A profitable coaching business that I truly enjoy running
The freedom to experience life in different countries throughout the year
A documentary shot on me by VICE (has nearly 1M views)
A great work-life balance that allows my girlfriend and I to connect throughout the day

And my advice to you reading this is simple:

In 2025, your personal brand isn’t optional—it’s your biggest asset.

If you do it right, it'll attract clients, build trust, and generate consistent income for your

Here are a few things I highly recommend you reflect on:

1️⃣ Get Crystal Clear on WHO You Serve

You can’t attract everyone—and you don’t need to.

But you must define your niche.

Know who they are and what they want, and speak directly to their problems, fears, and desires.

2️⃣ Craft an Irresistible Offer

Your brand should revolve around a high-value, clear offer.

Solve one big problem with your product or service, and price it based on the transformation you deliver (high-ticket is by far the way to go).

3️⃣ Be Consistent with High-Value Content

Your content is your sales pitch before you ever speak to a client.

But you need to not just create value content...

Share actual, real-life stories that connect emotionally and show your expertise.

Posting on your stories daily is an incredibly effective way to educate, inspire, and entertain your audience.

Then just have a call to action here and there so that you profit from your content.

4️⃣ Show Your Journey Along With Your Results

People follow people, not perfection.

Share your wins along with your losses, for your struggles make you relatable.

I heard this quote years ago that has stuck with me since: "Your mess is your message."

Your personal story can inspire others to follow your path, but only if you have the courage to tell it.

And LASTLY...

5️⃣ Focus on Relationships Over Followers

A follower doesn't do anything for you other than make you think you look cool to others.

But an actual relationship that a person who follows you feels they have with you?

Now that is truly valuable. 👌

Here’s the bottom line:

A profitable personal brand isn’t built on vanity metrics—it’s built on clarity, consistency, and the confidence that what you have to say will matter to the right person.

Hope this was helpful.

-Ken

7 comments