If your cold email doesn’t answer these in 5 seconds, your cooked.

“Who is this?”
“What do they want from me?”
“Is this worth my time?”

That’s it. If your email doesn’t answer all 3 in 5 seconds, it’s getting deleted, or ignored.

Here’s how to fix that:

-“Who is this?” > Give them context fast. "We help [role] at [type of company] solve [specific pain]." Bonus: name-drop a similar company or result without bragging.

- “What do they want?” > Make the ask obvious. No vague “circle back” or “pick your brain” BS. Offer one specific outcome or question: “Want to see how we booked 8 sales calls for a similar agency last month?”

-“Is this worth my time?” > De-risk it. Show it’s short and useful. “Happy to send [free thing] if helpful no strings.”

Cold outreach isn’t about sounding impressive its about being understood, fast.

The best emails feel like shortcuts to what the prospect already wants.

If you want any feedback drop it below I’ll rip it apart and build it back better.

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