🚀Here Are 7 Persuasive Psychological Marketing Principles

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The seminal book, "Influence" by Dr. Robert Cialdini will show you how to be super persuasive and hear that magical word, 'YES,' more often in your business deals and everyday life!

If you've been in the online game long, you've seen many of these Persuasion Principles.

This book is the secret sauce behind many successful off/online marketing campaigns, teaching you how to ethically tip the scale in your favor and close more sales. So, let's get ready to level up your persuasion skills while having fun – just remember to use your new superpowers for good, yuh hear? 😉

TL;DR: The 7 Principles of Influence (see screenshot #2 & #3)

1️⃣ Reciprocity : Give first → Ask later

A skincare brand offers a free eBook on "5 Steps to Glowing Skin" to email subscribers → causing an increase in sales.
You help a neighbor move → they invite you to dinner later.

2️⃣ Commitment : Start small → Build big.

An app asks users to commit to “3 workouts this week” → leads to premium subscriptions.
You start journaling daily → soon you’re writing pages every night.

3️⃣ Social Proof : Follow the crowd.

A SaaS company showcases testimonials like “10,000+ businesses use us!” → increases sign-ups.
You see friends raving about a new Netflix movie → you decide to watch it too.

4️⃣ Liking : People buy from those they like.

Influencers with relatable vibes sell products effortlessly → think TikTok.
Your friend recommends a book → you buy it just because they’re so excited.

5️⃣ Authority : Trust the experts.

A financial advisor posts LinkedIn videos wearing a suit → builds credibility.
You trust your doctor’s advice over random Google AI results.

6️⃣ Scarcity : Rare = desirable.

An e-commerce site uses “Flash Sale: Ends in 2 Hours!” → drives urgency.
You grab the last slice of pizza at a party → FOMO wins.

7️⃣ Unity : Shared values = stronger bonds.

A brand aligns with #ClimateAction → eco-conscious buyers flock to them.
You bond with someone over a shared love of hiking → instant friendship.

💡 Pro Tip : Use these ethically in your marketing and communications effort to increase sales and to grow your influence! ✨

These principles are backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research. Highly recommend getting the updated version of book at your fave bookstore!!

Which Persuasion Principle(s) have you used?

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