I ran my first pop-up auction yesterday inside my Skool community, The Alchemy Circle, and wanted to share the results and what I learned. For context, my group is made up of 68 members who are working through chronic symptoms, trauma healing, and nervous system regulation. It’s the first step of my work with new clients, and normally $997.
(1:1 consultation, usually about 3 hours duration).
It helps someone trace their symptoms and patterns back to one coherent root and gives them a clear next step.
The auction ran from 10am to 2pm.
I made a Loom walkthrough, kept the post simple (see attached), and followed the structure from the module.
Outcome:
I received one bid for $75.
No other comments or likes/reactions.
The low number brought up some things for me, especially about the vulnerability of offering deep work inside a quiet space.
After sitting with it, here’s what I can see:
• My community may not be used to auctions or public bidding.
• They tend to be private processors.
• Some likely watched quietly without engaging.
• I am still calibrating how to introduce this format to them.
• The single bid does not reflect the value of my work, just the unfamiliarity of the experiment.
I’m treating this first run as a field-setter rather than a moneymaker.
I’m following the recommended DM sequence... although the post-auction follow-up is tough since only one person participated.
What I’d love feedback on:
• For a very quiet, sensitive audience, what adjustments would you make?
• Would you set a minimum bid next time?
• Would you try a private-bid format instead of public commenting?
• Anything you see in my process that I could refine?
I’m committed to practicing this until it feels natural for both me and my community.
Grateful for any honest feedback you’re willing to share.