Found a community.
10,000+ Hormozi groupies.
The owner wants 10 grand for it.
Checkbook out.
Ready to cut a check.
Then I had a chat with Travis.
Told him I was more attached to this than I should be.
Ding ding.
That's the problem, he said.
The second you're attached to getting a deal...
You're already in a weaker position.
So I stopped trying to be their first choice.
I became their backup offer instead.
Turns out the 10 grand wasn't even what he really wanted.
Now I can own this thing...
Without a penny upfront.
DON'T GET ATTACHED.