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New and Ready to Learn

ROASTERS 1989 began with a memory—and a desire to bring it back.

I started drinking coffee at eight years old. In my Puerto Rican family, coffee was a tradition: a familiar aroma, a shared moment, and a taste of home. My mother comes from Yauco, Puerto Rico, a town with deep coffee roots. That heritage shaped my love for coffee long before I ever roasted a bean.

Over the years, I felt that the fresh, personal experience I remembered was getting harder to find as big companies took a larger place in the island’s coffee industry. I wanted to return to coffee made with the care I grew up knowing. Eventually, I decided the way to bring that experience to myself—and to others—was to roast it myself.

That’s the heart of ROASTERS 1989.

Transparency is my mission. I want you to know what you’re buying, where your coffee comes from, and how I roast it. I’ll speak plainly, in my own voice, without making you learn a new vocabulary to enjoy a good cup.

My promise is simple: care in the roasting, honesty in the process, and a commitment to making every cup a better experience.

I don’t want you to get lost in the language. I want you to get lost in the taste.

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New and Ready to Learn