Webinars vs Waitlists 🤔 · Coaching Resource Room

Devin Trent

Apr 3 • ✨ Wins

Webinars vs Waitlists 🤔

This past Wednesday, I hosted a webinar to help parents get their kid to listen without yelling or repeating yourself.

Here's what I learned:

I should have given myself more time to promote this. (I did everything in the span of 1 week)
Write and schedule the post webinar emails so I'm not scrambling with follow-up.
Have the replay landing page already setup before the actual webinar date.

----Audio Transcript----

Greetings everyone. First, I want to say thank you to

@Miri Campbell

for having the space for us to share.

So let's talk about this post, webinars versus waitlist. This past Wednesday, I hosted a webinar to help parents get their kids to listen without yelling or repeating yourself. Here's what I learned. I should have given myself more time to promote this. I did everything in the spirit of one week.

Yeah, I should have. We already said that. Sorry about that. Yes, you can see from the chart that there was one day that had a big spike. I'm sure if I would have had more time, I could have had more days with big spikes like that. So next time, I want to give myself more time.

Secondly, I need to write and schedule the post-webinar emails so I'm not scrambling to follow up. Exactly, because we did the webinar on Wednesday and it was at night. Then I'm spending all night writing emails and even into the morning. The emails didn't go out until the next night. I should have already had this stuff written out and scheduled to go immediately.

So we don't waste time and it's more efficient. Maximizing time on task also cut into time for people to watch the replay. I have the replay up for a certain amount of time. It expires on a certain date, so it gives people incentive to watch the replay. But I want to make sure I give them enough time to watch the replay.

If I would have had the emails scheduled, we wouldn't be wasting time.

And lastly, I need to have the replay landing page already set up before the actual webinar date. I had testimonials that I had to go and edit down into little quotes and put that on the replay page. I had to put the countdown timer. I just spent all of this time making the landing page for the replay when I could have just had a placeholder.

I could just build the replay page, and once the webinar was over, we can get right to it. So we live and we learn. We never lose.

Okay, so a waitlist versus a webinar. One of my mentors told me that these webinars are really just to see if people are interested. I could do a waitlist if that's the case. Then I could just do a waitlist and see if somebody is interested.

That way, we're not bound by time, and we can do a webinar whenever after we have enough interest. Then do a webinar. You can see from this analytics that we had 82 views and 18 sign-ups. That's a conversion rate of 22%. I think we could do better than that.

So I think my next event will be a waitlist. What are your thoughts? Have you ever run a webinar? Do you run waitlists? What are the pros and cons? What have you found in your experience? I'm curious to know.

Btw, if you curious to see the replay for yourself just comment below or send me a DM.

3:27

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Webinars vs Waitlists 🤔