Coach Creator OS is now live 🎯

Good morning team!

I am excited to announce Episode 1 of the 5-part series is now live on YouTube

But truthfully?

This was never just about launching a product for me

It was after realisation that the industry had changed a lot - but the way coaching was delivered hadn’t

I felt it first stepping back from bodybuilding

Then even more so in my own coaching business

It wasn’t that physique coaching alone doesn’t work ( I’d be stupid to say it doesn’t )

This is about asking how can we add value to it

For me?

This came down to layering identity- and performance-led delivery on top

Something many coaches already do

This is about forming an intentional transformation path to lead clients through both physical and mental transformation

This was the biggest risk of my life - I intentionally watched my own coaching business decline for over a year to truly go all in on this

Because this isn’t just a business to me

It’s a movement I believe can truly change thousands of lives 🙏🏼

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