Talent gets attention. Supports gets athletes to college. Most parents are doing their best — but without guidance, it’s easy to push too hard, focus on the wrong things, or miss important steps in the recruiting process. Inside NextGen Athlete Performance, we help parents: - Understand what college coaches actually look for - Support confidence, discipline, and work ethic - Avoid common recruiting mistakes - Prepare athletes physically, mentally, and emotionally - Learn what NIL really is (and isn’t) If you’re a parent of a high-school athlete, comment below: 1. Your athlete’s sport 2. Their current grade 3. Your biggest concern right now