(RGA) Revenue Generating Activity
An RGA is any activity that directly produces revenue for you or your business. These are the money-making tasks that actually move the needle forward — not busywork, not distractions, but the core actions that lead to income.
In sales, RGAs usually include things like:
Prospecting & Outreach
Booking Appointments
Follow-Ups
If a task doesn’t directly lead to generating revenue, it’s not an RGA. This mindset keeps you focused on what matters most: building pipeline and closing sales.