The 4 Pillars of Motivation
  • Situation – “What’s going on with the property?”
  • Timeline – “If everything lined up, when would you want this sold?”
  • Motivation – “Why sell instead of renting or listing?”
  • Price – “Assuming I buy as-is and cover closing, what’s the best you could do?”
  • How to ask, pause, and let them talk
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Tony Robinson
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The 4 Pillars of Motivation
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