The December Realignment Challenge
The last half of December is a gift, not a setback. Yes, patients are traveling. Yes, some clinics are scaling back hours. But this is your moment to get intentional. Here's the challenge: Use this slower season to realign with your why. Not the surface-level why ("I want to make money"), but the deeper one. Why did you start this clinic? What transformation do you want to create for your patients? What impact matters most to you? Then ask yourself: Are my communications, my systems, my daily practices actually reflecting that purpose? Or have we drifted into just going through the motions? This is where networking and family come in. Reach out to the people who matterâyour team, your mentors, your peers in this space. Have real conversations about what you're building and why. Get their perspective. Let them remind you of your vision when you've lost sight of it. When you come back into January with clarity on your purpose and intentional practices aligned with it, everything changes. Your messaging becomes more authentic. Your team feels the shift. Your patients sense it. Don't waste December. Use it to get realigned. What's one conversation you need to have this week to reconnect with your purpose?