Busy Today. Shrinking Tomorrow.
Your calendar might be full, but if you’re not actively growing, your practice is shrinking. Inflation, rising costs, platform changes—they don’t wait. And being “busy” treating patients all day doesn’t build tomorrow’s demand. As Dan Kennedy says, most docs are stuck chasing the next patient with no system. Tristan Bond calls it working in the clinic, not on it. And Hormozi reminds us: even the best care won’t sell without a great offer. If you’re not building a machine to attract quality patients consistently, you’re running on fumes. The shift? Stop thinking like a practitioner. Start building like a CEO. Curious what that looks like? Drop a comment: What’s one thing keeping you stuck in “busy mode” right now?