Step-by-Step | Online | Self-Paced | DIY Implementation guide to setting up and optimising your Facebook and Instagram business accounts! THIS IS FOR YOU IF: - You Started a new business and you know you need social media presence but you have no idea where to start. - You have business social media pages but you are not getting results. - You feel stuck when it comes to your marketing and you need some guidelines to get started with your marketing on Facebook and Instagram

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This week we step back and look at where your business truly is. You’ll complete a business and financial analysis to understand your current position, profit gaps, marketing foundations, audience, offer and message — so we can build your marketing from facts, not guesswork.

This week we strengthen your online foundations. We’ll look at your profiles, pages, links, lead capture points and digital presence so your business looks clear, professional and ready to convert attention into action.

This week we bring structure to your content. You’ll define your content pillars, key messaging angles and audience-focused ideas, then learn how to use AI to create content with more consistency, clarity and confidence.

This week we connect the pieces into a practical growth plan. You’ll identify your next best marketing actions, lead generation opportunities and the gaps to fix before scaling — so you leave with a clear roadmap, not more confusion.

Q&A Recordings for the Bootcamp

This week we move from marketing foundations into campaign planning. You’ll clarify what you want your ads to achieve, who you are targeting, what offer you are promoting, and what needs to be in place before you spend money. The goal is to build campaigns with strategy, not guesswork.

This week we focus on the technical foundations. You’ll work through your Meta Business Portfolio, ad account, pixel, page connections and key settings so your business is properly prepared to run ads and collect useful data.

This week is implementation week. You’ll learn how to structure and build your campaign inside Meta Ads Manager, including audience, budget, placements, creative, copy and call-to-action — so you can launch with more confidence.

This week we look at what happens after launch. You’ll learn how to read early campaign results, understand what the numbers are telling you, identify what to improve, and create your next action plan for testing, optimisation and growth.

Q&A Recordings

EFAA helps you understand, set up and run Facebook and Instagram ads with more confidence. You’ll learn the foundations of Meta Business Portfolio, campaign strategy, targeting, ad creation, budgets, testing and reading results — so you can move beyond boosting posts and start making more strategic marketing decisions.

Set up your Meta Business Portfolio with more confidence. Learn how to connect your Facebook Page, Instagram account, ad account and key business assets so your Meta foundation is organised, secure and ready for future marketing.