14d • Know Yourself
Founder DNA assessment
Today I discovered something fascinating about myself as a founder.
I recently completed the Founder DNA assessment from Circle of Founders, and the results were both insightful and affirming.
My founder archetype came back as The Diplomat — the founder who holds people together.
As I reflected on my journey, it made perfect sense.
Whether it’s through sales, leadership development, speaking, real estate, Project 180 Institute, or even the Fresh Oil Prayer Movement, the common thread has never been products, programs, or transactions.
It’s always been people.
The assessment also revealed that I’m wired as a blend of:
✨ The Diplomat – building relationships and bringing people together
✨ The Alchemist – transforming ideas into impact
✨ The Rebel – challenging the status quo and creating new possibilities
One of the biggest lessons I’ve learned as an entrepreneur is that self-awareness is a competitive advantage.
The better you understand how you’re wired, the more effectively you can lead, sell, build teams, and grow your business.
Too many founders spend years trying to become someone else when their greatest strength is already within them.
For me, this assessment reinforced something I’ve been teaching for years:
People buy people.
And great businesses are built on trust, relationships, and genuine human connection.
If you’re a founder, entrepreneur, business owner, or leader, I highly recommend taking the Founder DNA assessment from Circle of Founders.
It may just help you discover what makes you uniquely effective as a leader.
I’d love to know:
What do you think your founder archetype would be?
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Founder DNA assessment
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