The performative exercise trap, navigating Instagram and Tik Tok.
We live in the age of “performative training.” Scroll any platform and you’ll see it instantly: half-rep lifts with cinematic lighting, flashy pad combos that would never land in a real fight, impossible mobility drills, and workouts designed more for views than results. Sexualized content, gimmicks, and algorithm-friendly nonsense dominate feeds — not because it works, but because it performs well. And the danger? New trainees mistake popularity for credibility. With AI now capable of generating fake physiques, fake workouts, edited training clips, and outright misinformation, there has never been a more important time to understand what real training actually looks like — and where it happens. Spoiler: it’s not in a 30-second reel. The Algorithm Doesn’t Care About Your Progress Social platforms reward spectacle, not substance. They reward: - Novelty over consistency - Shock value over fundamentals - Aesthetic movements over effective ones - Entertainment over education That’s why you see circus-style exercises with no measurable transfer to sport or performance. That’s why coaches feel pressure to “dance for the algorithm” instead of teaching well. And that’s why many trainees bounce from trend to trend without building any real base. If it looks impressive but can’t be explained simply, progressed logically, or reproduced consistently — it’s probably content, not coaching. What Has Worked Since the Dawn of Training Strip away the filters, trends, and marketing. The methods that build fighters, athletes, and resilient bodies have not changed much in decades — and in many cases, centuries. They are simple. They are boring. They work. Across strength & conditioning, boxing, MMA, wrestling, jiu-jitsu, and kickboxing, the foundations remain: - Progressive overload - Repetition of core skills - Technical refinement - Structured conditioning - Recovery and consistency - Coaching feedback - Time under tension and time on task No shortcut replaces these.