a lot of us fall into the trap of thinking we need to do more. - more posts. - more calls. - more content. - more hours. - more tasks. but the real question is: are you doing the right things? not every activity has the same return. there might be 10 things you could spend your time on, but maybe 1 of them actually moves you forward significantly. that’s the one you should be focusing on. the goal isn't to fill your day with activity. it's to figure out: "what is the one thing I can do consistently that gives me the biggest return on my time and effort?" find that → focus on it → get good at it → repeat. you don't necessarily need to work harder. you need to get better at identifying what actually matters. more activity ≠ more progress. better activity = better results. what are your thoughts on this?

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Win of the Week - KIRKUS REVIEWS is featuring my book in its November, 2026 issue!

A friend invited me to the Hamilton Filmmakers Club. I knew nothing about filmmaking. I said yes anyway. The person who invited me never showed up. So there I was, alone, in a room full of people who did this for real. That's where I met Adam. He asked me a random question about how I'd film a car crash. I had no idea — but I had a go at working it out with him. Over the years since, Adam and I have made five short films together. One of them won awards overseas. Here's the part I think about. That award-winning film has a car crash in it. The script called for a car to veer off the road, roll down a bank, and land upside down in a ditch. That location doesn't exist. So we used three. A flat private road on a farm, filmed so you'd never know it was flat. A friend's hill, where we actually rolled the car. And a third farm with a ditch, shot at an angle that hid everything around it. Three locations. Camera tricks. A flat road pretending to be a hill. From where I was standing, it was chaos — messy, stitched together, held up with angles and hope. On screen? One clean crash. Seamless. Believable. The audience never saw the seams. And that, it turns out, is the whole truth about communication. Everything that captivates an audience — every talk that looks effortless, every idea that lands like it was always obvious — was built out of fragments. Chosen, cut, sequenced, hidden. The work is messy from the inside. It's only ever seamless from the audience’s seat. So two things have stayed with me: Say yes to the rooms you don't belong in. My friend didn't show, but Adam did — and one "yes" to a room I had no business being in led to five films and an international award I never went looking for. And don't judge your work by how messy it feels to build. You're standing on the flat road, hiding the seams, sure it's held together with nothing. The audience isn't. They just see the crash you want them to see. One stage leads to the next. And before you know it, there are opportunities in front of you that you never even dreamed of.