Hook First, Sell Second
Most prompt sellers start with the product. Stop. Start with the result.
Example: “Struggling to get TikTok views?
These 20 AI prompts will make content creation 10x faster.”
  • Pain point → solution → prompt pack.
  • People buy transformation, not files.
  • Always lead with what’s in it for them.
Most new sellers jump straight into “here’s my prompt pack” and wonder why nobody buys.
The problem? People don’t care about files — they care about results.
So instead of leading with the product, start with the problem or desire your pack solves.
Example:
“Struggling to get TikTok views? These 20 AI prompts will make content creation 10x faster.”
  • You’re speaking to their pain: “Struggling to get views”
  • You’re giving the solution: “20 AI prompts to speed up content creation”
  • The product comes second — it’s framed as the tool that gets the result, not just another digital file.
Why it works:
  • People are hooked immediately because it’s about them.
  • It positions your pack as a shortcut to what they already want.
  • Even if your audience is small, curiosity + need = faster conversions.
It’s basically: Lead with what they want, not what you made
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Lyric Daniel
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Hook First, Sell Second
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