OpenAI quietly rolled out Instant Checkout inside ChatGPT. That means users can now buy products without ever leaving the chat.
First up, they partnered with Etsy + Shopify sellers โ but best believe this is just the beginning.
Hereโs why this is HUGE for us as digital product creators:
- ๐ Discovery = Sales โ People are already in ChatGPT searching for solutions. If your digital product solves their need, it could be surfaced right there in chat. No scrolling feeds, no fighting algorithms.
- โก Frictionless checkout โ Instead of sending people to a million links, checkout happens instantly inside ChatGPT. The fewer clicks, the faster the sale.
- ๐ Early-mover advantage โ Right now itโs Etsy + Shopify, but when this opens wider, creators who understand prompts + positioning will own the marketplace.
This is proof of what Iโve been preaching: the right prompt + the right product = profit.
For us, itโs not about waiting until โeverybody elseโ catches on. Itโs about knowing how to show up early, package what we know, and claim space before the wave hits.