Why “Starting Small” Can Cost You More in the Long Run
In this Q&A moment, Chris challenges a common strategy: starting with hemp first and “switching later” to cannabis.
The reality? Building a $1M brand requires nearly the same effort, team, systems, and infrastructure as building a $10M, or even $100M company.
You still need branding, packaging, marketing, websites, and operations. Cutting corners early doesn’t save time, it just delays progress.
Smart operators think in phases, not shortcuts. They build multiple paths at once so they’re protected when laws shift and markets change.
This isn’t about playing it safe. It’s about building something that can scale, adapt, and survive uncertainty.
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Why “Starting Small” Can Cost You More in the Long Run
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