In this clip, we look at the messy reality of the California supply chain. Moving between major playersis a high-stakes transition that can leave even the best-selling brands in limbo. When a distributor gets acquired or shifts focus, your brand is the one that pays the price. Sales teams reorganize, accounts get lost in the shuffle, and suddenly that momentum you spent years building vanishes during a holiday rush. If your cannabis business is solely dependent on a distributor’s stability, you’re always one acquisition away from a total sales collapse. Having a "top-shelf" product isn't enough to survive this industry. You need a deep understanding of distribution logistics and a strategy that keeps your brand alive even when the middleman changes the rules. Most founders wait until their revenue hits zero to realize they don't have a plan for the pivot.

They're the ones who treat it like a real business from day one. Real packaging. Real compliance. Real positioning. The grey market trained a lot of people to move fast and cut corners. The legal market rewards the opposite. What's the biggest shift you've had to make in your thinking since coming into the legal space?

I would like to share alittle bit of my experience with the gold package . 11 months ago I was confused and frustrated about what my next step was gonna be . I’ve been growing for over a decade and felt I needed to get into licensed market but had no idea where to start . Even with having many many friends in the industry , they still couldn’t give me the answers I was looking for . Chris and Cannabiz academy have given me everything I was looking for and more . I’ve have applied everything Chris has taught me and I just signed my licensing deal last week and will be in stores in January . On top of that all the introductions Chris has given me has put me from struggling cannepranuer to plugged in with the best in the game . It’s amazing being introduced to people and starting to work right away without having to build up a relationship because you know if Chris introduced you than they are solid to work with . I am not finished but I keep telling everyone if you are serious about your cannabis business and this is what you want to do as a career than you need to talk to Chris and get your brand on the path to success . I’m gonna share some of my previous 8th bags and my new current and compliant 8th packaging . Cannabiz academy is not just Chris , it is a team of people that care about your brand and work for you like they work for Chris’s own brand .