Business refinery by Roger
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Branding step by step. [WIP]
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Core Foundation
'Who': The Ideal Customer Avatar (ICA)
'Why': Mission, Vision & Values
The 3 Core Questions
Crafting YOUR message.
Your Unique Selling Proposition (USP)
Your Brand's Personality & Tone of Voice
The Messaging Matrix.
Visuals of YOUR Identity.
The Psychology of Color & Typography.
Logo Litmus Test
Stitching it together.
The Digital Storefront
The Anti-Roast Homepage.
The "About" Page That Actually Connects
User Experience (UX) as Branding
Set Sail!
Consistent Social Media Branding.
Content That Builds, Not Bores.
The Consistency Engine.