They’re earning little because they’re playing the wrong game.
Here are 3 shifts that actually change results.
1️⃣ Stop relying on external structure
Corporate gives you:
– roles
– feedback
– safety
Business gives you:
– responsibility
– uncertainty
– no applause
Most people don’t struggle because they’re bad.
They struggle because they’re waiting for structure that no longer exists.
The moment you build your own structure, things move.
2️⃣ Stop treating marketing and sales like a personality test
Saying “marketing isn’t my thing” doesn’t make you aligned.
It just makes growth optional.
You don’t need to copy or become anyone you are not.
But you do need to understand what works.
3️⃣ Trading certainty for expansion
Growth requires constant correction.
People who scale ask:
“What’s not working?”
Then fix it.
People who stall ask:
“Why hasn’t it worked yet?”
One expands.
One stays stuck.