It’s rarely about skill. The detailers who grow are the ones who nail three things:
Positioning → not “cheap wash,” but “vehicle preservation expert.”
Branding → clients trust stories, not just shiny bonnets.
Systems → one-offs burn you out, retainers build freedom.
Detailing is a business first, craft second. Play it that way and the game changes.
Where do you struggle most right now, getting clients, charging more, or keeping them coming back?