Call attribution not working on Meta
Hi guys, I've been running Meta Ads for 2 years already, and never had any problems with my Pixels... untill now
So as I stated in my previous posts - Call objective campaigns gave me about 99% of deaf calls, so optimizing for Calls, was not going to work for me.
So as John told me - I made a LP, using Unbounce to use following Objective:
Leads -> Website -> Optimizing for "Call now" button click
But my problem is, that I am not able to get proper tracking for button with href "tel:+123456789" instead of "www.abc.com".
(I believe that button is the problem)
When I am using Test event tool - it sometimes work, sometimes doesn't, but when I start campaign - it doesn't ;c
This is super simplified version of my LP:
I will really appreciate your help guys
P.S. I've been trying to fix it 3 days already, but I already feel hopeless
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Luke Nowak
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Call attribution not working on Meta
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