The 5 Whys: Root Cause in 5 Questions
When problems pop up, teams often fix symptoms, not causes. The 5 Whys solves that.
How it works:
Ask “Why?” 5 times until you uncover the root issue.
Example:
  1. Why did users churn? → Because they didn’t finish onboarding.
  2. Why didn’t they finish? → It was too long.
  3. Why was it too long? → We added too many steps.
  4. Why so many steps? → Each team wanted their field in.
  5. Why did that happen? → No one owned onboarding as a single experience.
Root cause: Lack of ownership. Solution: Assign an owner.
👉 Have you ever dug into a problem with the 5 Whys?
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Nicholas McCue
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The 5 Whys: Root Cause in 5 Questions
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