When problems pop up, teams often fix symptoms, not causes. The 5 Whys solves that.
How it works:
Ask “Why?” 5 times until you uncover the root issue.
Example:
- Why did users churn? → Because they didn’t finish onboarding.
- Why didn’t they finish? → It was too long.
- Why was it too long? → We added too many steps.
- Why so many steps? → Each team wanted their field in.
- Why did that happen? → No one owned onboarding as a single experience.
Root cause: Lack of ownership. Solution: Assign an owner.
👉 Have you ever dug into a problem with the 5 Whys?