Built From Experience exists because too many people are winning attention but losing structure. Right now, the internet rewards viral moments. One video blows up. Then another. Sometimes even a hundred. But visibility without systems does not equal sustainability. And popularity does not mean you know how to build teams, processes, or real strategy. This school was built to fix that gap. Built From Experience is rooted in intellectual property earned through execution, not theory. Everything taught here comes from real-world work with over 300 brands across marketing, branding, operations, and growth. No recycled frameworks. No surface-level advice. No pretending experience can be Googled. We focus on how things actually work when money, people, pressure, and timelines are involved. This is not a place for shortcuts or trends. It is a place for people who want to build correctly the first time, or rebuild the right way after learning the hard way. The strategies shared here were developed in real businesses, under real constraints, with real consequences. The name matters for a reason. Built From Experience means nothing here is hypothetical. Every lesson, system, and strategy exists because it has been tested, refined, and proven in the field. This school is about transferring that experience so others do not have to learn everything the hard way. If you are looking for motivation, this is not that. If you are looking for structure, clarity, and execution-backed strategy, you are in the right place. This is Built From Experience.

What’s going on guys 👋🏾 I’m Tray Wheeler owner of clothing brand Ambition Powers Greatness from Topeka, Ks. I grew up with Dj and have known him since we was about 12-13. I look forward to shared experiences with all of you.

Look, I don't mean to be annoying or CLICHE' but I definitely want yall apart of this community at a high level! We have people from around the nation in here? Let us know where you are from!

Welcome to Built From Experience. This isn’t a scroll-and-consume group. It’s a room for people who are serious about building something real. To kick things off, introduce yourself so we know who’s in the room: • Your name • What you do or the business you run • Where you’re from • Drop a picture if you’re comfortable so we can put a face to the name This community is built on shared experience, not surface-level advice. Everything inside this school comes from real execution, real wins, real mistakes, and real lessons learned working with over 300 brands. No fluff. No recycled internet takes. No “guru” talk. If you’re here to learn, apply, and build with intention, you’re in the right place. Make sure you explore the content, dig into the breakdowns, and actually use what’s shared. We appreciate you being here. Let’s build from experience.