11d • Books For You
12 Week Year
How to Actually Schedule Your Days Using the 12 Week Year.
The biggest mistake people make is treating goals like thoughts instead of appointments. The 12 Week Year fixes that by forcing structure into your calendar.
Here are the real rules.
Rule 1:
Your Week Comes First, Not Your Day
You do not wake up and “figure it out.”
At the start of each week, you identify:
- 3 to 5 critical actions that must happen that week
- These actions directly connect to your main goal for the 12 weeks
If it does not move the goal, it does not get priority time.
Rule 2:
Build Your Week Around Breakout Blocks
Instead of working randomly all day, you work in intentional blocks. Each block has one purpose.
Think in categories, not tasks.
Common Breakout Blocks
- Execution Block: Deep work tied directly to your goal
- Admin Block: Emails, messages, logistics
- Learning Block: Reading, studying, skill-building
- Health Block: Training, movement, recovery
- Planning Block: Reviewing progress and adjusting
You don’t mix these. Mixing kills focus.
Rule 3:
Protect One Daily Execution Block
Every weekday should have at least one protected execution block.
This is:
- 60 to 90 minutes
- No phone
- No email
- No meetings
- One priority only
If this block doesn’t happen, the day is considered a miss, even if you were “busy.”
Busy does not count.
Rule 4:
Schedule Outcomes, Not Intentions
You do not schedule “work on business” or “content time.”
You schedule:
- Write 2 pages
- Film 1 video
- Make 10 calls
- Complete workout
If it can’t be measured, it can’t be scored
Rule 5:
Use Theme Days to Reduce Mental Load
Assign themes to days so your brain knows what it’s doing before you start.
Example:
- Monday: Planning and setup
- Tuesday to Thursday: Execution-heavy days
- Friday: Review, cleanup, light execution
- Weekend: Personal reset or optional overflow
This removes decision fatigue and keeps momentum steady.
Rule 6:
End Every Day With a Score, Not a Feeling
At the end of the day, ask one question only:
“Did I complete the actions I committed to today?”
Not “Did I try?”
Not “Was I productive?”
Not “Was today hard?”
Yes or no.
That’s it.
Rule 7:
Weekly Review Is Non-Negotiable
Once per week, you review:
- What was completed
- What was missed
- What blocked execution
- What needs adjustment
This is not a beat-yourself-up session.
It’s a reality check.
If you skip the review, the system stops working.
Rule 8:
Keep the Bar Realistic, Not Heroic
The 12 Week Year is not about doing more.
It’s about doing the right things consistently.
If your plan requires perfect energy, perfect timing, and perfect motivation, it’s a bad plan.
Design for real life.
Bottom Line
The 12 Week Year works because it forces you to respect time, not waste it.
You don’t win by grinding all day.
You win by protecting the right blocks and executing them weekly.
Everything else is noise.
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12 Week Year
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