Learn how to define the problem you’re solving, why now is the right time, and what credibility you bring to the table. This section helps you shape your vision, set milestones, and design the smallest version of your product that still wows.

Discover who really buys, who uses, and who blocks your product in sports. You’ll clarify your beachhead market, identify your true champions, and map the path from one customer segment to the next.

Validate whether your solution tackles real pain or just nice-to-haves. You’ll learn how to test for “must have” signals, uncover expensive workarounds, and run customer discovery plans that separate interest from commitment.

Understand the competitive landscape and how to build long-term defensibility. This section covers substitutes, barriers to entry, network effects, and how to avoid becoming a feature of a bigger platform.

Design products that fit the realities of sports environments. You’ll explore what must work in real-time, how to handle stadium network failures, and what data or screens matter most to coaches, trainers, and athletes.

For products tied to performance or health, credibility matters. This section covers hypotheses, outcome measures, pilots, study design, and what claims you can responsibly make without overstepping.

Sports sales cycles are unique. Learn fiscal calendars, procurement steps, season-safe timelines, and how to position success metrics for your champions inside teams, schools, and leagues.

Turn pilots into scalable wins. This section covers setting clear go/no-go metrics, ensuring usage, defining sample sizes, and structuring contracts to convert pilots into production deals.

Decide whether to sell direct or through partners. This section covers integrators, channel rev-share, league/vendor lists, and partnerships that accelerate adoption across conferences and organizations.