How to price your first group trip (the simple formula)

Pricing is where most people freeze up. They either undercharge and resent the trip, or overcharge and get no takers.

Here's the framework I use:

Step 1: Calculate your hard costs. Accommodation + transport + activities + meals + guide fees + your deposit to suppliers = Total Cost Per Person

Step 2: Add your profit margin. I recommend 25–40% margin for a new operator. This covers your time, marketing, and risk.

Step 3: Check the market. Search what comparable trips cost. You don't need to be the cheapest — you need to be clearly worth it.

Step 4: Pick a number that feels good. Confidence in your price comes through. If you apologize for it, people feel it.

Example: Hard costs = $1,200/person. Add 30% = $1,560. Round up to $1,597 or $1,650.

👇 What destination are you thinking about for your first trip? Drop it below and I'll help you think through the numbers.

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