Oct '25 • SAS General discussion
Follower Ad Structure
I grabbed the transcript from Brandon's video that recommended and threw it into chatgpt and asked it to give me a format anyone could duplicate, so I figured I'd share here too.
🎥 FOLLOWER GROWTH AD VIDEO STRUCTURE (OUTLINE)
This is the exact flow used in the ad you shared — broken down so your students can plug in their own content while keeping the structure that converts.
1. Call Out the Ideal Client + Qualify Quickly
Immediately identify who the ad is for, so it stops the scroll of the right person.
Example:
“Are you an online coach that has momentum?”
Your Student Can Say:
“Are you a [role] who [specific qualifier]?”
Purpose: Hook aligned people fast. Push away unqualified leads.
2. Agitate the Gap / Current Problem
Call out what they’re struggling with in their business right now.
Example:
“You’re good at sales, you just need more people to sell to.”
Your Student Can Say:
“You’re great at [X], but you’re stuck because of [Y].”
3. Invite Action Immediately (CTA #1)
Tell them what to do right now — usually to follow or engage.
Example:
“What I want you to do is give me a follow here on Instagram...”
Your Student Can Say:
“Follow me here so I can show you how to [core promise].”
4. Drop Proof + Authority
This is your brag moment. Show results, numbers, or success stories.
Example:
“I spent $472K last year on ads like these... Grew to 40K real followers… Signed 1,000+ high-ticket clients…”
Your Student Can Say:
“I’ve [achievement/result], helped [clients], or grown [X] by doing [Y].”
TIP: Screenshots, overlays, or quick B-roll clips showing results can boost credibility here.
5. Make it Bigger Than You (Broader Proof)
Show that this isn't just your success — it works for others too.
Example:
“This hasn’t only worked for me — we’ve had hundreds of testimonials.”
Your Student Can Say:
“My clients have done the same — it’s repeatable.”
6. Explain the Process / Framework (Simplified)
Break down how the system works in plain language.
Example:
“We set up one ad for new followers… retargeting ads to get DMs… then coach you on how to create a program video… train an appointment setter…”
Your Student Can Say:
“Here’s how it works: [Step 1], [Step 2], [Step 3]. That’s it.”
Keep it tight. 2–4 simple steps max.
7. Reiterate Who This Is For
Restate who this process is designed to help.
Example:
“If you’re an impact-driven coach, you’re exactly who I help.”
Your Student Can Say:
“If you’re a [type of person with specific goal], this is for you.”
8. Final CTA (Repeat and Reinforce)
End with a single clear action — typically to follow or DM.
Example:
“So if you wanna see how this works, go ahead and give me a follow.”
Your Student Can Say:
“If you’re ready to [benefit], follow me now.”
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Follower Ad Structure
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