One of the biggest mistakes I made with getting clients via cold email for my ai automation business was thinking more leads = more replies.
So I’d scrape huge lists, clean them a bit, and send campaigns out at scale.
But the problem was that most of the people on those lists were never a good fit in the first place.
Too big niche, wrong timing, no real reason for them to care.
So even when the email itself was decent, results were inconsistent.
Once I started focusing more on the quality of the list instead of just the size, everything improved. Better replies, better conversations, and way more qualified meetings.
So I put together a quick breakdown of how I approach list building now, so you don’t waste time sending emails to the wrong people like I did.