If you do cold email to sign AAA clients then your likely struggling becuase there’s no actual campaign behind it. I used to just: - scrape some leads - write a quick email - send it out and hope it landed. No real thought behind: - who it’s for - what angle I’m taking - why they’d even reply so yeah… barely got responses. Once I actually started planning it properly, replies became way more consistent. I wrote a quick breakdown of how I think about it now — mostly from mistakes I made early on so you don’t end up sending a bunch of emails that were never gonna work anyway. You can access the guide here