If you do cold email to sign AAA clients then your likely struggling becuase there’s no actual campaign behind it.
I used to just:
and hope it landed.
No real thought behind:
- who it’s for
- what angle I’m taking
- why they’d even reply
so yeah… barely got responses.
Once I actually started planning it properly, replies became way more consistent.
I wrote a quick breakdown of how I think about it now — mostly from mistakes I made early on so you don’t end up sending a bunch of emails that were never gonna work anyway.
You can access the guide here.